Sponsor Revenue Assistance

Based on several years’ experience, the Atlanta market has become very successful in sponsor revenue and recognizing that revenue upfront at the beginning of each season. With that, we use the Atlanta market as our prototype for supporting our other markets with most operational tasks, including finalizing and receiving sponsorship revenue. The following process has been established and is followed each season for successful collection of sponsor revenue within the first few weeks of season play.

Sponsors are finalized prior to the respective season’s registration close.
Verbal agreements (and documented contracts in some instances) are arranged for the sponsorship details and payment.
Invoices (if required by sponsor) are created based on these agreements. (Invoice template is on GO Sports Wiki à Finance à Sponsor Invoice).
Invoices are submitted to sponsor within 2-3 days after agreement with a due date of “payment upon receipt”. (Example email is on GO Sports Wiki à Finance à Sponsor Email).
If sponsor has not notified you of payment pickup, contact them within 2-3 days after submitting the invoice to them.

Note:

League bar sponsorship revenue should be minimum of ~10% of your total registration revenue. Some markets are well above this. The equivalent of this is ~$100/team in your league(s).
Non-traditional sponsorships (any sponsors other than league bar); i.e., using the GO kickball brand to obtain sponsors for web site and t-shirt logo advertising, sponsor advertising at events held by your market, or flyer sponsor advertising to your players are all potential forms of sponsor revenue; GKB has created specific Marketing and Bus Dev collateral to help you position, sell and close a league bar and non-traditional sponsors. Be sure to request this collateral from GSU MSC office.

It is imperative to collect your sponsor revenue at the beginning of the season as it:

provides a value-added service to sponsors for marketing and advertising their product
solidifies the commitment between your market and the sponsor before the season begins
gives the bar sponsor opportunity to prepare prior to the 1st week to give the best bar experience
provides the maximum leverage needed to collect payment upfront
meets season t-shirt order deadlines for logo placement
avoids uncomfortable and stressful situations trying to collect agreed-upon payment later in the season
helps close financials for each season much faster and thus you as a MD gets paid much faster

This process gets the sponsorship portion out of the way for the rest of the season and is not difficult to collect the revenue.